ANTHROPIC · NOVEMBER 2025
27% → 39%More direct delegation.
Directive task delegation increased over eight months in the analysed Claude conversations. This measures AI usage, not autonomous purchasing.
Read the research ↗RESEARCH & INSIGHTS
A changing interface
to the economy.
Evidence behind our direction, and practical thinking on how business knowledge becomes useful to agents.
SIGNALS, NOT CERTAINTIES
The shift is already worth preparing for.
CAPGEMINI · 2026
25%AI in the shopping journey.
Of 12,000 surveyed consumers, 25% reported using generative AI shopping tools in 2025. Assistance does not mean delegated payment.
Read the report ↗ADOBE · JANUARY 2026
+693.4%AI referrals are growing.
US retail traffic from AI sources grew year over year during the 2025 holiday season, from a modest base. This is referral traffic, not agent-made purchases.
Read the analysis ↗FIELD EXPERIENCE
Publishing experience.
A foundation to build on.
COURSE PUBLISHER · ANONYMISED
68 → 3,101Monthly Google clicks to blog content.
January to August 2026. Growth from a small baseline; August impressions reached 298,317. Search Console observations, not a controlled causal study or proof of agent revenue.
SPECIALIST MAKER · ANONYMISED
19,067 → 63,133Monthly entry sessions to a maker archive.
January to August 2026, all channels in GA4. Google clicks declined from 10,185 to 9,714 in the same period. These measures must not be treated as equivalent.
Source: first-party Search Console and GA4 extracts reviewed 19 September 2026. Historical publishing work; not results from the proposed integrated Quarry platform.
PERSPECTIVES